Associate Media Planner

Profile

As an Associate Media Planner, you will dive into the world of media planning, reporting and implementation, and hit the ground running with support from the Media team. With guidance from the Media Planners, you’re ready to break into the digital media landscape and learn about current media trends and the role that media plays in an integrated marketing campaign.

You will:

Assist in coordinating, developing and implementing media plans.

Learn trafficking and setting up campaigns

Be trained in comScore, Pathmatics, and other third-party audience tools.

Assist Media Planners in campaign management, trafficking, optimization, and reporting.

Work with the team to track and execute payment of vendor invoices

Launch and oversee social campaigns (Facebook/Instagram/LinkedIn/etc.).

Meet with vendors for paid media plans, RFPs, and presentations.

Research media targets in eMarketer and Forrester.

Maintain professional relationship with vendors and organize vendor meetings as required.

Stay up-to-date on the latest trends in interactive marketing/media and developments.

Aid in the development of “Point of View” (POV) documents on new trends or special opportunities.

You have:

Strong attention to detail.

Passion for digital media.

Great math and analytical skills.

Able to juggle multiple tasks at once and meet deadlines.

Great at prioritization.

General understanding of digital media and the digital landscape.

Strong interpersonal, written and verbal communication skills.

Ability to work independently yet seek help when needed.

Self-motivated and proactive.

Proficient in MS Office, especially Excel.

Flexible and able to quickly adapt to new situations.

Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to

accommodations@criticalmass.com

Company info

Critical Mass Inc
Website : http://www.criticalmass.com