Media Planner

Profile

Full Time Job
Overview
The Media Planning Executive is one of four working to the Media Planning Manager. The Exec is responsible for planning, co-ordinating and evaluating on-air promotional activity for designated linear channels in line with business objectives.
Responsibilities
• Day-to-day media planning responsibility for 2 or more UK linear channels
• Responsible for translating the Network Media Plan into individual channel media plans that are data driven and in line with strategic priorities
• Understanding and implementing sound cross promotional strategy through promotions and continuity
• Creation of effective, strategically sound continuity plans
• Schedule promotions using TechEdge
• Working on and self-managing ad hoc research projects
• Liaise with On-Air throughout production process
• Liaise with On-Air, Presentation and Operations re tape traffic
• Review channel output offering editorial insights and observations
• Weekly monitoring of campaign performance
• Create post-campaign research reports
• Create promo make-lists
• Take on ad-hoc projects as required
• Deputise for the Media Planning Manager and assist other Media Planning Executives as required
Qualifications
• Experience in Media Planning or Presentation Scheduling in a broadcast television or media agency is an advantage.
• An appreciation of creative issues and a strong editorial understanding
• Aptitude for strategic thinking and numerical analysis.
• Understanding of the editorial and Presentation requirements of the schedule.
• Computer literate with spreadsheet experience.
• Ability to work at a strategic level and with others and to follow instructions, coping well under pressure.
• Highly numerate with close attention to detail.
• Highly motivated with the ability to work both independently and as part of a team.
• Planning and organising skills with the ability to meet fixed deadlines.
• Interest in and knowledge of television output and the Discovery Networks in particular
• Knowledge and previous experience of using TechEdge preferred.
**** in the application.

Company info

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